Forget the impersonal, big chains with the chemical-packed foods (have you ever taken the time to look at the ingredients in critter food - it's shocking. You'd never eat it yourself, so why feed it to your little or not-so-little guys?). This is a family owned business and they get to know their customers. They will help with dietary needs to simply finding the most sturdy toy for your furry family member(s)! I'll never go anywhere else again! Healthy all-natural foods, personal, a bakery and great service. PVPE! I'm a huge fan!!!